It’s one thing getting to grips with the how’s and the who’s of social media, but a totally new ballgame being able to use it successfully. Often overlooked, social media is one of the best ways to promote your brand to your audience and is accessible and super easy to use if you know how. Oh, and did we mention its completely free? If you’re looking for a couple of tips on how to use the power of these platforms to your business advantage, you’re in the right place.
What’s best for you
There are many different types of social media and whilst not all of them may seem appropriate at a glance, they can be used to suit the style of your business and will no doubt contribute to seeing some great results.
If your self-employed business involves a service than can be shown off via image, Instagram is something you want to be using. Whether it be beauty, entertainment, technology or any kind of sector where a vision is important, regularly positing images of your results and services is great to show what your consumers can expect from you.
For those of you who offer more of non-tangible service, LinkedIn is a great platform that recognises this kind of business type. As well as your brand, you can advertise yourself through a profile that establishes a personal and trustworthy level of relationship with your consumer.
Facebook is great for brand loyalty and recognition for already established cliental and is great to keep them in the loop as well as advertise your brand to new customers via the use of sharing the posts you distribute as well as creating ads that can drive traffic to your own website.
For posting quick and regular updates as well as immediate responses, Twitter is great for up to date and timely information that you want sharing which more traditional media cannot offer. A great platform for PR and keeping your audience engaged as well as informed.
Despite these options and more, don’t feel as though you need to be actively using every platform, consider the needs of your business and who you want to be reaching and use what feels best to engage your audience.
It’s important to remember that all your posts can be seen by any of your potential or current clients/consumers and therefore all your content should be informative and relevant to them. Daily posts and links to your website keeps your consumers in the loop and it leaves no better way for them to feel connected to your brand. For optimised results when using any type of social media channel here’s the recommenced number of times you should be positing daily to keep engagement high without overwhelming your followers, or yourself for that matter.
- Twitter: 3-5 posts per day
- Facebook: 1 post per day/5 posts per week
- LinkedIn: 1 post per day
- Instagram: 1-2 posts per day
If those numbers seem like a lot to manage and one of your biggest fears with social media is keeping on top of it all, fear not, there are plenty of scheduling apps available for you to use to ensure all your channels are updated with fresh content. Hootsuite, Buffer, Meet Edgar and Sendible are amongst some of the many different social media management tools that exist to help you manage your posting timetable. Being self-employed means there are many things to juggle in a day and finding time to create each post for every channel doesn’t seem realistic, but it doesn’t need to be. Simply set aside an hour at the start of each week and schedule all your posts with a specific date/time and let the system do the rest. Some of the management tools even include the option to recycle your library of content so those important posts can be used over and over.
Monitoring and Measurement
One of the great things about social media is the ‘insights’ option which allows you to view the number of people of have engaged and interacted with your post. Monitoring these figures is great to gain an understanding of what’s working well on your social media and what needs changing, you’ll be able to see what’s popular with your followers and what you need to do to stay popular.
Social media platforms are also great to find quick responses to any immediate questions you may have. Want to get some instant feedback? Want to know what consumers want in the future? Use the polling option on Twitter for an immediate response that takes seconds to collect and can be used to your benefit in the future.
There’s many ways you can use the tools available to monitor and keep track of engagement levels with your brand. Social media, when used properly, is a great networking tool to connect with your audience and distribute content with ease. Not to mention those helping hand systems that are available to support your social media positing and even give recommendations to ensure the very best for your brand.